Process Cluster V
VECTOR
Magnitude and direction
Paid media is not a channel, it is an engineering problem. VECTOR builds full-funnel demand systems measured against profit and incrementality rather than platform-reported ROAS.
- $130M+
- Ad spend managed in 2025
- 12,000+
- Campaigns engineered
- 3.66x
- Blended ROAS on a recent FMCG scale-up
What we do
Inside VECTOR
Performance marketing and demand generation
Performance Marketing
Meta, Google, Amazon and emerging platforms run as one budget against one outcome.
Demand Generation
Upper-funnel programmes that create category demand instead of harvesting it.
Programmatic Advertising
DV360 and DSP buying with clean inventory, frequency control and real reach measurement.
Account Based Marketing
Named-account targeting and sequencing for considered, high-value purchases.
Media Planning
Budget allocation modelled on marginal return, not last-year's split.
Incrementality
Geo holdouts and lift tests that prove what the spend actually caused.
How we run it
The operating sequence
- Step 01
Model
Contribution margin targets set before the first campaign is built.
- Step 02
Build
Account structures designed for signal quality and clean read-outs.
- Step 03
Test
A weekly experiment queue across audience, offer and creative.
- Step 04
Scale
Budget follows proven marginal return, reviewed against profit weekly.
Systems and tooling
- Meta CAPI
- Google Ads
- DV360
- Amazon Ads
- Server-side tagging
Proof