Case Study
From Low MRRTo ₹1.03 CrMonthly Revenue
How Hovers helped House of Masaba build a value-led growth engine that scaled revenue past one crore a month by growing basket size rather than chasing volume.
Monthly revenue
Average order value growth
ROAS held at scale
Chapter 01 · Achievement
Meta became a scalable revenue engine
Monthly revenue, ₹ lakh
+35% growth
₹76.7
BeforeMonthly revenue
₹103
AfterMonthly revenue
+35%
Monthly revenue, ₹76.7L to ₹103L
₹9.2L
Record single day revenue
Average order value, ₹ thousand
+52% growth
₹18.6
BeforeAverage order value
₹28.2
AfterAverage order value
+52%
Average order value, ₹18.6k to ₹28.2k
9.10%
Peak dynamic product ad click through rate
₹1.03 Cr
Monthly revenue
+52%
Order value growth
3.22x
ROAS held at +50% spend
Chapter 02 · Executive Summary
Grow the basket, buy media leaner, scale the revenue
₹1.03 Cr
Monthly revenue run rate
Crossed for the first time
+52%
Average order value growth
₹18.6k to ₹28.2k
9.10%
Peak DPA click through rate
Up from roughly 1% on static creative
“We didn't want growth that diluted the brand. Hovers found the version of scale that made the cart bigger, not the discount deeper.”
“We didn't buy growth through cheaper orders. We engineered larger baskets, and held the economics while spend scaled fifty percent.”
Chapter 03 · Ambition
What the brand wanted to be
A premium brand held back by a ceiling: cross one crore a month without discounting the brand or sacrificing customer quality.
The brand
- Premium designer wear brand
- Direct to consumer Shopify business
- Already profitable on Meta
- ROAS baseline of 3.59x
Channel
- Meta performance marketing
- Measured on Shopify revenue
Constraint chain
Revenue growth required higher spend
More spend risked ROAS decline
Static creative capped CTR around 1%
Cheap volume would dilute a premium label
ROAS baseline
3.59x
Already profitable
Average order value
₹18.6k
Untapped basket potential
Static creative CTR
~1%
Reach ceiling preventing scale
Chapter 04 · Action
Building a value-led growth engine
Instead of buying more orders, House of Masaba rebuilt the growth engine around order value.
- Move 01
- Move 02
- Move 03
- Move 04
01 · Creative transformation
Creative consultation and transformation
- DPA CTR 6.89% to 9.10%
- Static creative retired
- Catalog led storytelling
Chapter 05 · The Hovers OS
Six process clusters. One operating system.
On this engagement
- Vector drove the media engine.
- Sculpt rebuilt the creative system.
- Edge held the Shopify economics.
Growth came from creative, media and ecommerce economics moving against one shared objective: a larger basket at a stable return.
Chapter 06 · Business Impact
Value-led growth creates better economics
What happens when you grow the basket instead of simply growing the budget?
Change through the scale up, percent
+52%
Average order value
+50%
Monthly ad spend
+35%
Monthly revenue
-11%
Purchases
₹18.6k → ₹28.2k
Average order value increased 52%
CPC -8% · CPM -9%
Media became more efficient
3.22x
ROAS held through the entire scale up
The trade we owned
Fewer, larger orders meant purchases declined by 11% and CPA increased from ₹5,176 to ₹8,747. For a premium label this was the correct trade, because order value increased substantially and profitability remained intact.
Value is broader than the number
Creative leverage
Basket size
Media efficiency
Brand integrity
Scale headroom
The Outcome
Bigger baskets, not cheaper orders
Monthly revenue
Average order value
ROAS at scale
Peak DPA click through rate
Revenue that grows faster than the budget behind it
Growth marketing rebuilt around economics, customer value and long-term brand integrity.
Want the full engagement detail? Talk to the Hovers growth team