Process Cluster O
ORBIT
Discovery is no longer one search box
Buyers now discover brands across search engines, answer engines, marketplaces and AI assistants. ORBIT engineers presence across that whole orbit so organic demand compounds instead of decaying.
- 18.9K
- Category searches unlocked for a single client
- 3x
- Typical organic session lift in 6 months
- 0
- Reliance on paid to hold the position
What we do
Inside ORBIT
Search visibility and organic discovery
Technical SEO
Crawl, index, speed and structured data work that makes the site legible to every engine.
GEO
Generative engine optimisation so the brand is cited inside AI-generated answers, not buried below them.
AEO
Answer engine optimisation across featured snippets, People Also Ask and assistant surfaces.
Content Architecture
Topic clusters and internal linking built around commercial intent, not keyword volume.
Digital PR
Authority acquisition through earned mentions and citations that engines actually weight.
Organic Growth
Category share tracking and a publishing engine that turns rankings into revenue.
How we run it
The operating sequence
- Step 01
Map the orbit
Every surface where the category is being searched, asked or compared.
- Step 02
Fix the base
Technical debt cleared before a single new page is published.
- Step 03
Build authority
Content and citations produced against the highest-intent clusters first.
- Step 04
Compound
Monthly refresh cycles keep positions and answer citations defended.
Systems and tooling
- GSC
- Ahrefs
- Screaming Frog
- Schema.org
- LLM citation tracking
Proof