Case Study
Revenue Up 26.4%While Media Spend Fell 12%
Hovers rebuilt the Neuherbs growth engine around conversion economics rather than budget expansion, producing more buyers, stronger efficiency and higher revenue without increasing advertising investment.
Blended ROAS
Conversion rate
Cost per click
Revenue growth
Chapter 01 · The Shift
Revenue rose while spend fell
Revenue vs media spend, ₹ lakh
+26.4% revenue
₹63.8
RevenuePre
₹80.7
RevenuePost
₹13.3
Media spendPre
₹11.7
Media spendPost
+26.4%
Revenue, from ₹63.8L to ₹80.7L
-12.0%
Media spend, from ₹13.3L to ₹11.7L
Sessions vs transactions, indexed
+29% transactions
100
SessionsPre
75
SessionsPost
100
TransactionsPre
129
TransactionsPost
-25%
Sessions, indexed to the pre optimization base
+29%
Transactions, on a smaller traffic base
Neuherbs stopped buying traffic and started buying intent.
Blended ROAS
4.8→6.9
Conversion rate
3.10%→5.31%
Transactions
8,899→11,467
Chapter 02 · Executive Summary
Fewer visitors. More buyers. Less spend.
₹16.9L
Incremental annual revenue
Delivered without adding budget
₹5.1L
Media cost avoided
Spend reduced while revenue climbed
6.90x
Blended ROAS
Up from 4.8x before the rebuild
“Hovers helped us challenge a common assumption that growth requires higher media investment. By improving conversion economics across the funnel, we were able to grow revenue while spending less.”
“Anyone can lift revenue by lifting the budget. The harder result is revenue that rises while spend falls.”
Chapter 03 · Ambition
What the brand wanted to become
A strong brand buying growth instead of earning it, in one of India's fastest compounding consumer categories.
The brand
- Preventive nutrition brand
- Ayurvedic and modern formulations
- D2C and marketplace presence
Hero products
- Skin Collagen Booster
- Pure Himalayan Shilajit
- Deep Sea Fish Oil
Constraint chain
Budget spread across too many products
Broad targeting increased CPC
Traffic lacked purchase intent
Conversion rate stalled at 3.10%
India supplements market
Category CAGR
India ecommerce CAGR
The fastest growing categories attract competitors faster than customers. Advantage shifts to the brand that converts best.
Chapter 04 · Action
Four moves, each tied to a measurable outcome
- Move 01
- Move 02
- Move 03
- Move 04
01 · Focus
Concentrate spend behind proven demand
- Skin Collagen Booster
- Pure Himalayan Shilajit
- Deep Sea Fish Oil
Chapter 05 · The Hovers OS
Six process clusters. One operating system.
Why a system and not a service
Growth came from aligning creative, research, ecommerce and media around a shared conversion objective. Sculpt sharpened the creative that earns the click, Edge priced every channel by the job it performs, and the rest of the system kept the objective consistent across the funnel.
Chapter 06 · Business Impact
The same revenue would have cost 44% more
Media spend to deliver the same revenue, ₹ lakh
₹16.8L
Old model
₹11.7L
Optimized model
₹16.9L
Incremental annual revenue
₹5.1L
Media cost avoided
1.7x
More traffic required under the old conversion rate
Average order value remained largely unchanged. Growth came from better conversion, not larger baskets.
The Outcome
More revenue, on a smaller budget
Revenue growth
Media spend
Blended ROAS
Conversion rate
Revenue that grows faster than the budget behind it
Growth marketing rebuilt around conversion economics, powered by the Hovers OS.
Want the full engagement detail? Talk to the Hovers growth team